Schnellere Umsatzgenerierung durch effektiveres B2B-Marketing - TechTarget Germany
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TechTarget Germany
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[H1] Activity Matters\r\nF\u00fcllen Sie Ihre Pipeline schneller mit echten Erkenntnissen \u00fcber echte Menschen. Aktive K\u00e4ufer, die Gesch\u00e4fte abschlie\u00dfen. In gro\u00dfem Umfang.\r\n\n\t\t\t\t\tZeige mir die Daten\n\t\t\t\t\r\n\r\n\r\n\r\n\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\n\t\t\t\n\t\t\t\t✕\n\t\t\t\t\n\t\t\t\n\t\t\n\n\t\t\r\n\r\n\r\nActivity Matters\r\nF\u00fcllen Sie Ihre Pipeline schneller mit echten Erkenntnissen \u00fcber echte Menschen. Aktive K\u00e4ufer, die Gesch\u00e4fte abschlie\u00dfen. In gro\u00dfem Umfang.\r\n\n\t\t\t\t\tZeige mir die Daten\n\t\t\t\t\r\n\r\n","image":"https:\/\/www.techtarget.de\/wp-content\/uploads\/sites\/8\/2021\/03\/Berlin-DE-Hero-021621.jpg","video":"https:\/\/media.techtarget.com\/wptt\/videoHeader\/Germany-Particle-Video.mp4"}],"default_image":"https:\/\/www.techtarget.de\/wp-content\/uploads\/sites\/8\/2015\/11\/img-techtarget-pipeline.svg"};
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Wir identifizieren und beeinflussen IT-Käufer, die an Ihren Produkten Interesse haben. So stärken wir entschlossenes Handeln und helfen Ihnen mit Ihrer Strategie und Umsetzung, um die Wirksamkeit zu erzielen, nach der Sie streben.
[H2] Führende Technologie- unternehmen arbeiten schon mit uns
[H2] Neueste Trends im Technologiemarketing
[H3] TechTarget hilft B2B-Marketing- und Verkaufsteams von Technologieunternehmen durch Priority Engine, Kunden schneller und besser zu erreichen und ihr Marketing entsprechend effizienter zu gestalten.
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[H4] Am Ende dieses Pilotprojekts haben wir den ROI analysiert und ermittelt, dass diese Investition eine Pipeline von über 4 Millionen US-Dollar für die Themen Cloud und Big Data, die bei Informatica Priorität haben, beeinflusst hat.“
[H5] Content-Erstellung: 4 Schritte zur Erstellung von personalisiertem Content für Technologiekäufer
[H5] Infografik: Account Based Marketing: Verwenden eines datengesteuerten Ansatzes
[H5] Infografik: Intent-Daten:WichtigeKomponente für dasUmsatzwachstum
[H5] Intent Data: Nicht die Menge der Signale ist entscheidend – sondern was in ihnen steckt
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